Awareness Campaigns

2022 Winter Driving Campaign

"Slow down and keep your distance. In winter, adapt your driving."

The 2022 campaign’s theme is “Slow down and keep your distance. In winter, adapt your driving.” It aims to remind drivers of the good behaviours to adopt in winter to adapt their driving, such as slowing down and keeping a safe distance from other vehicles.

Be careful, winter can surprise you in many ways!

In winter, weather and road conditions are unpredictable and can be difficult, resulting in surprises such as black ice on the roadway. When it’s nice out, drivers sometimes tend to go faster, thereby increasing the risk of accident. You must therefore be careful at all times.

Social Media

Posts and videos shared on Facebook from December 13, 2021 to mid-March 2022

(Coming soon)

Web Banners

Banners posted online from January 24 to February 20, 2022

Alerte c'est l'hiver ! Déneige complètement ton auto. Un message de la Société de l'assurance automobile du Québec.

Alerte c'est l'hiver ! Ralentis. Un message de la Société de l'assurance automobile du Québec.

Alerte c'est l'hiver ! Garde tes distances. Un message de la Société de l'assurance automobile du Québec.

Billboard

Billboard installed on the side of Québec roads and highways

Adaptez votre conduite. Ralentissez et gardez vos distances. Un message du Gouvernement du Québec.

The videos and radio ads on this page are provided for consultation purposes only.