The 2022 campaign’s theme is “Slow down and keep your distance. In winter, adapt your driving.” It aims to remind drivers of the good behaviours to adopt in winter to adapt their driving, such as slowing down and keeping a safe distance from other vehicles.
In winter, weather and road conditions are unpredictable and can be difficult, resulting in surprises such as black ice on the roadway. When it’s nice out, drivers sometimes tend to go faster, thereby increasing the risk of accident. You must therefore be careful at all times.
Posts and videos shared on Facebook from December 13, 2021 to mid-March 2022
Banners posted online from January 24 to February 20, 2022
Billboard installed on the side of Québec roads and highways
The videos and radio ads on this page are provided for consultation purposes only.