Awareness Campaigns

2022 Winter Driving Campaign

"Slow down and keep your distance. In winter, adapt your driving."

The 2022 campaign’s theme is “Slow down and keep your distance. In winter, adapt your driving.” It aims to remind drivers of the good behaviours to adopt in winter to adapt their driving, such as slowing down and keeping a safe distance from other vehicles.

Be careful, winter can surprise you in many ways!

In winter, weather and road conditions are unpredictable and can be difficult, resulting in surprises such as black ice on the roadway. When it’s nice out, drivers sometimes tend to go faster, thereby increasing the risk of accident. You must therefore be careful at all times.

Social Media

Posts shared on Facebook from December 2021 to mid-March 2022

Liste du Père Noël (Santa’s list)

Véhicules de déneigement (snow removal vehicles)

Meme titled “Driving in Winter” divided into two parts. The top meme is a picture of a lone car on a snow-covered highway. The caption beside the picture says, “My expectations.” The bottom meme is a picture of many cars following three snow removal vehicles on a snow-covered highway. The caption says, “In reality.”

Déglacer et déneiger sa voiture (remove snow and ice)

Two photos illustrating two situations to avoid during winter. The top photo illustrates “Situation A”: a totally frosted windshield with only a small circle scraped off through which the driver is barely visible. The bottom photo illustrates “Situation B”: a car roof covered in several centimetres of snow.