Awareness Campaigns

2022 Fatigue Campaign

Stop! Before Fatigue Stops You

The campaign reminds drivers that fatigue can result in accidents and encourages them to stop if they are tired at the wheel. Whether it’s due to not getting enough sleep, or prolonged periods of intense concentration, fatigue lowers a driver’s vigilance.

Video clips

Video clip broadcast on French-language television and Web TV from July 4 to 31, 2022

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Frère Jacques (Brother John)

French-language video clip shared on Web TV  from November 7 to 20, 2022

Transcript : Frère Jacques (Brother John)

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Pouf (poof)

Video clip broadcast on French-language television and Web TV from July 4 to 31, 2022

Transcript : Pouf (poof)

Radio ad

Ad posted online from November 7 to 20, 2022

Baby

By clicking on the video, you will change the context of this page.

Transcript : Baby

Radio ad

Ad posted online from June 27 to July 24, and broadcast on French- and English-language radio stations from July 18 to August 7, 2022

Posters

Fin de session (finals)

Poster displayed in CEGEPs and universities from November 7 to December 11, 2022

A female student sleeping at the wheel whose head has been pushed forward by a stack of textbooks. Finals can leave you dead tired. Stop! Before fatigue stops you.

A male student sleeping at the wheel whose head has been pushed forward by a stack of textbooks. Finals can leavedrive you dead tiredto fatique. Stop! Before fatigue stops you.

Mortel (mortal)

Poster displayed in restaurant washrooms near highways from June 27 to August 7, 2022

Darkness has fallen. The French word “Mortel” appears on a billboard in neon letters, but the letter R is burned out, showing the word “Motel” instead. Stop! Before fatigue stops you.

Social media

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Vlog

French-language message posted on TikTok and Instagram from November  7 to 20, 2022.

Transcript : Vlog

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Oreiller (pillow)

French-language message posted on Instagram from November 7 to 20, 2022.

Transcript : Oreiller

 

French-language messages posted on Facebook from July 4 to August 7, 2022

Villages-relais (stopping places)

Sign along a country road indicating “Baille-Saint-Paul”.

Sign along a country road indicating “La Repocatière”.

Sign along a country road indicating “Labelle au bois dormant”.

Sign along a country road indicating “Lac-Couchette”.

Sign along a country road indicating “Les Siestecoumins-ezzzzzzipit”.

Sign along a country road indicating “Mont-Jo-lit”.

Sign along a country road indicating “Saint-Dodonat”.

Sign along a country road indicating “Saint-Sommeillon”.

Moutons (sheep)

Three clouds in the sky shaped like sheep above a long stretch of highway. It’s high time you took a nap.

Baisser la vitre (roll down the window)

Meme divided into two parts. The top meme is a simple drawing of a man who looks discouraged and has his face in his hand. The caption says, “To see better, turn the radio down.” The bottom meme is a drawing of the same man who is so discouraged that he punched his fist through his head. The captions says, “To stay awake, roll your window down.

The videos and radio ads on this page are provided for consultation purposes only.