Awareness Campaigns

2022 Fatigue Campaign

Stop! Before Fatigue Stops You

The campaign reminds drivers that fatigue can result in accidents and encourages them to stop if they are tired at the wheel. Whether it’s due to not getting enough sleep, or prolonged periods of intense concentration, fatigue lowers a driver’s vigilance.

Video clip

Video clip broadcast on French-language television and Web TV from July 4 to 31, 2022

By clicking on the video, you will change the context of this page.

Frère Jacques (Brother John)

French-language message shared on Web TV and Facebook from November 7 to 20, 2022

Transcript : Frère Jacques (Brother John)

By clicking on the video, you will change the context of this page.

Pouf (poof)

Video clip broadcast on French-language television and Web TV from July 4 to 31, 2022

Transcript : Pouf (poof)

Radio ad

Ad posted online from November 7 to 20, 2022

Baby

By clicking on the video, you will change the context of this page.

Radio ad

Ad posted online from June 27 to July 24, and broadcast on French- and English-language radio stations from July 18 to August 7, 2022

Posters

Fin de session

Poster displayed in CEGEPs and universities from November 7 to December 11, 2022

Mortel

Poster displayed in convenience stores and in restaurant bathrooms near highways from June 27 to August 7, 2022

Social media

French-language messages posted on Facebook from July 4 to August 7, 2022

Villages-relais

Moutons

Baisser la vitre

The videos and radio ads on this page are provided for consultation purposes only.