The 2022 distraction campaign –“Behind the Wheel, Think About Driving”–aims to raise awareness among drivers about the importance of staying focused on the road, because driving a vehicle is a complex task that requires their undivided attention. Drivers should avoid all sources of distraction, including mental distraction, that could divert their attention and interfere with driving.
Message broadcast on French-language television and Web TV from November 7 to December 4, 2022
French-language memes posted on Facebook from November 7 to December 4, 2022
The videos and radio ads on this page are provided for consultation purposes only.