Awareness Campaigns

2022 Distraction Campaign

“Behind the Wheel, Think About Driving”

The 2022 distraction campaign –“Behind the Wheel, Think About Driving”–aims to raise awareness among drivers about the importance of staying focused on the road, because driving a vehicle is a complex task that requires their undivided attention. Drivers should avoid all sources of distraction, including mental distraction, that could divert their attention and interfere with driving.

TV commercial

Message broadcast on French-language television and Web TV from November 7 to December 4, 2022

Social media

French-language memes posted on Facebook from November 7 to December 4, 2022

Navigateur (navigator)

Liste mentale (mental list)


Perdre soudainement le contrôle (suddenly losing control)

Être fier de soi (being proud of oneself)

The videos and radio ads on this page are provided for consultation purposes only.