The 2022 distraction campaign –“Behind the Wheel, Think About Driving”–aims to raise awareness among drivers about the importance of staying focused on the road, because driving a vehicle is a complex task that requires their undivided attention. Drivers should avoid all sources of distraction, including mental distraction, that could divert their attention and interfere with driving.
TV commercial
Message broadcast on French-language television and Web TV from November 7 to December 4, 2022
