Awareness Campaigns

2021 Winter Driving Campaign

"In winter, adapt your driving. Slow down and keep your distance."

The 2021 campaign’s theme is “In winter, adapt your driving. Slow down and keep your distance.” It aims to remind drivers that, regardless of weather and road conditions, in winter, you must adapt your driving, especially by slowing down and keeping a safe distance between yourself and the vehicle ahead of you.

Be careful, winter can catch you by surprise!

In winter, weather and road conditions are unpredictable and can be difficult, resulting in surprises such as black ice on the roadway. When it’s nice out, drivers sometimes tend to go faster, thereby increasing the risk of accident. You must therefore be careful at all times.

Radio ad

“Announcer” ad on radio from January 25 to February 21, 2021

Web Banners

Banners posted online from January 25 to February 28, 2021

Alerte c'est l'hiver ! Déneige complètement ton auto. Un message de la Société de l'assurance automobile du Québec.

Alerte c'est l'hiver ! Ralentis. Un message de la Société de l'assurance automobile du Québec.

Alerte c'est l'hiver ! Garde tes distances. Un message de la Société de l'assurance automobile du Québec.

Billboard

Billboard installed on the side of Québec roads and highways.

Adaptez votre conduite. Ralentissez et gardez vos distances. Un message du Gouvernement du Québec.

The videos and radio ads on this page are provided for consultation purposes only.