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Awareness Campaigns
2020 Sharing the Road Campaign
"Let’s Share the Road"
The 2020 campaign—“Let’s Share the Road”—is addressed to all road users and aims to raise awareness regarding:
- keeping a safe distance between vehicles and vulnerable road users
- re-learning how to share the road
- continuing good behaviour and remaining courteous and patient on the road
- continuing to protect each other
Radio ad
Broadcast on French- and English-language radio stations from June 15 to July 19, 2020
TV commercials
Commercial broadcast on French-language television and Web TV from July 13 to August 9, 2020
Attente (waiting)
Lavage de mains (hand washing)
Posters
French-language posters in Montréal and Québec bus shelters from June 22 to July 19, 2020
Social media
Animation posted on Instagram from August 3 to 9, 2020
Évitez les contacts (avoid contact)
The videos and radio ads on this page are provided for consultation purposes only.