Awareness Campaigns

2020 Sharing the Road Campaign

"Let’s Share the Road"

The 2020 campaign—“Let’s Share the Road”—is addressed to all road users and aims to raise awareness regarding:

  • keeping a safe distance between vehicles and vulnerable road users
  • re-learning how to share the road
  • continuing good behaviour and remaining courteous and patient on the road
  • continuing to protect each other

Radio ad

Broadcast on French- and English-language radio stations from June 15 to July 19, 2020

TV commercials

Commercial broadcast on French-language television and Web TV from July 13 to August 9, 2020


French-language posters in Montréal and Québec bus shelters from June 22 to July 19, 2020

“Évitez les contacts. Traversez aux intersections.” poster

“Évitez les contacts. Respectez les arrêts obligatoires.” poster

Social media

Animation posted on Instagram from August 3 to 9, 2020

The videos and radio ads on this page are provided for consultation purposes only.