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Awareness Campaigns
2019 Cell Phone and Texting Campaign
“Your phone. Or the road. You decide.”
The 2019 campaign – “Your phone. Or the road. You decide.” – aims to remind drivers of the risks associated with using a cell phone while driving, whether it be to send a text message, surf the Internet, choose a playlist or a song, or watch a video.
Tv commercials
Commercials broadcast on French-language television and posted online and on social media from September 9 to October 6, 2019
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Ongles (nails)
Radio ads
Ads aired on French- and English-language radio from September 9 to October 6, 2019
Song
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Headboard
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Spotify ad
French-language ad aired on Spotify from September 9 to October 6, 2019
Ariane Moffatt
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Video clip
French-language video clip played at gas pumps and posted on social media from September 9 to October 20, 2019
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Pompes à essence (gas pumps)
Social media
Various French-language posts published on social media between September 9 and October 6, 2019
Panoramique (panorama)
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Vidéo infinie (looping video)
The videos and radio ads on this page are provided for consultation purposes only.