Awareness Campaigns

2018 Young Drivers Campaign

2018 campaign jeunes conducteurs banner

A 360-degree video



Un avenir bousillé (a future destroyed, in French only)

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"A Future Destroyed"

In 2018, the SAAQ is launching a virtual reality campaign to raise awareness among young drivers aged 20-24 of the possible consequences of driving while distracted by cell phones and passengers, as well as the consequences of impaired driving.

The 2018 campaign — "A Future Destroyed" — aims to have young drivers experience the dramatic consequences of a traffic accident through an immersive activity.

"A car is not a place to party. Keep your friends alive. Stay in control."

Calendar of Events

The campaign will be held in various regions over the months of September and October. The SAAQ will be visiting the following cégeps and universities:

SchoolCityDates
Cégep de Trois-RivièresTrois-RivièresSeptember 4 and 5, 2018
Université du Québec à Trois-RivièresTrois-RivièresSeptember 5, 6 and 7, 2018
Cégep de ChicoutimiSaguenaySeptember 10 and 11, 2018
Université du Québec à ChicoutimiSaguenaySeptember 12 and 13, 2018
Cégep de GranbyGranbySeptember 17 and 18, 2018
Cégep Beauce-AppalachesSaint-GeorgesSeptember 19 and 20, 2018
Université de SherbrookeSherbrookeSeptember 24, 25 and 28, 2018
Cégep de SherbrookeSherbrookeSeptember 26 and 27, 2018
Cégep de l’Abitibi-TémiscamingueRouyn-NorandaOctober 2, 2018
Université du Québec en AbitibiRouyn-NorandaOctober 3 and 4, 2018
Cégep régional de LanaudièreJolietteOctober 15, 2018
Cégep de Saint-JérômeSaint-JérômeOctober 16 and 17, 2018
Université du Québec en OutaouaisSaint-JérômeOctober 18, 2018
Université Laval –
Football du Rouge et Or
QuébecSeptember 23,
October 7 and 21, 2018