The Pedestrian campaign takes place during October, which is Pedestrian Safety Month. The campaign targets both pedestrians and drivers:
For several years, Pedestrian Month has been a valuable opportunity to raise public awareness.
Posters displayed in bus shelters in the city of Québec and on construction site fencing in Montréal from October 2 to 30, 2017.
During October, which is Pedestrian Safety Month, SAAQ carrier enforcement officers and many police departments will conduct various activities concerning pedestrian safety and sharing the road.