Contre la fatigue, le café ne suffit pas (Coffee isn’t enough to fight fatigue)
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Awareness Campaigns
2017 Fatigue Campaign
“There are no tricks to fight driver fatigue. Stopping to rest is the only solution.”
The goal of the 2017 campaign is to remind drivers that the only effective way to avoid falling asleep at the wheel is to pull over before nodding off in order to rest and have a nap.
Radio ads
Ads aired on French-language radio from June 12 to August 26, 2017.
Contre la fatigue, baisser la vitre ne suffit pas (Rolling down a window isn’t enough to fight fatigue)
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Video clip
French-language video clip posted on social media and on YouTube from July 3 to 29, 2017.
Le café n’est pas suffisant contre la fatigue (Coffee isn’t enough to fight fatigue)
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Print ads
Print ads placed in the Guide des vacances au Québec.
Print ads placed in restaurants located near certain highway exits.
Billboards
French-language billboard placed along Québec roads and highways all year round.
Animated GIFS
Short animated clips posted on social media from July 3 to 29, 2017.
Café
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S’arrêter
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The videos and radio ads on this page are provided for consultation purposes only.