Awareness Campaigns

2017 Drinking and Driving Campaign – Young Drivers

There’s Still Time to Choose a Designated Driver

The SAAQ’s 2017 campaign—"There’s Still Time to Choose a Designated Driver"— mainly targets drivers between 16 and 24 years of age. It is a reminder of the importance of choosing a designated driver before going out.

Summer provides even more opportunities to get together or go out for a drink: a happy hour on a terrace, a BBQ with friends, festivals, national holidays, vacation, end-of-school-year parties, graduation night, and so on. If you go out, make sure you have a designated driver! 

Online Clips

French-language clips posted online from June 22 to July 20, 2017.

Gustave

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Pierre

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Radio Ads

Radio ads aired on Spotify from June 12 to July 2, 2017.

Grigor

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Transcript : Grigor

Pete

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Transcript : Pete

Web banners

The French-language web banners will be displayed form June 20 to July 2, 2017.

Nose (Nez)

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Gum (Gomme)

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The videos and radio ads on this page are provided for consultation purposes only.