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Awareness Campaigns
2017 Cyclists Campaign
“Room to Ride”
The 2017 campaign — “Room to Ride” — aims to inform road vehicle drivers of the distance required to safely pass a cyclist.
Signs
French-language ads displayed on the outside of city buses in major cities across Québec from June 19 to July 16, 2017.
Online clips and social media posts
French-language clips broadcast online and posted on social media from June 19 to July 9, 2017.
1 mètre (1 metre)
The online clip shows how to pass a cyclist on a road with a speed limit of 50 km/h or less.
1,5 mètre (1.5 metres)
The online clip shows how to pass a cyclist on a road with a speed limit greater than 50 km/h.
Impossibilité de dépassement (impossible to pass)
The online clip shows what to do when it is impossible to pass a cyclist.
Transcript : Impossibilité de dépassement (impossible to pass)
The videos and radio ads on this page are provided for consultation purposes only.