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The goal of the 2016 campaign is to raise driver awareness about fatigue at the wheel, which is dangerous long before drivers find themselves on the verge of falling asleep.
Ad aired on French-language radio from July 25 to August 7, 2016
French-language clip posted on social media from July 25 to August 7, 2016
On June 16, 2015 at 5:30 a.m., two young Quebecers, including 18-year-old Nicolas Lessard, died in an accident caused by fatigue at the wheel as they were on their way to Western Canada. Four young people were in the vehicle when it strayed from its lane and collided head-on with a vehicle travelling in the opposite direction. Nicolas’s parents reflect on the incident.
Transcript : Le rêve brisé de Nicolas (Nicolas’s broken dream)
French-language video clips posted on YouTube
Le 16 juin 2015 à 5 h 30 du matin, deux jeunes Québécois, dont Nicolas Lessard, 18 ans, sont décédés dans un accident causé par la fatigue au volant, alors qu’ils se rendaient dans l’Ouest canadien. Quatre jeunes prenaient place dans la voiture quand cette dernière est sortie de sa voie et est allée heurter de plein fouet un véhicule qui circulait en sens contraire. Mario Vaillancourt, porte-parole à la SAAQ, s’entretient avec les parents de Nicolas.
Transcript : Le rêve brisé de Nicolas (Full version of interview)
Gabriel Pouleur reflects on the serious road accident he was in that took the lives of two of his friends on June 16, 2015, as they were heading to Western Canada. The accident, caused by fatigue at the wheel, led to the death of his best friend, Nicolas.
Transcript : Pousser ses limites… jusqu’à la mort? (pushing your limits... to death?)
Mario Vaillancourt, porte-parole de la SAAQ, s’entretient avec Gabriel Pouleur, qui témoigne du grave accident de la route dont il a été victime et qui a coûté la vie à deux de ses amis le 16 juin 2015, alors qu’ils se rendaient dans l’Ouest canadien. L’accident, provoqué par la fatigue au volant, a causé la mort de son meilleur ami, Nicolas.
Transcript : Pousser ses limites… jusqu’à la mort? (Full version of interview)
Professor Roger Godbout and Professor Marie Claude Ouimet provide information on what precautions you should take to prevent fatigue at the wheel. They discuss what makes you less alert on the road, and they encourage you to pay attention to the various signs of fatigue.
French-language print ad published in certain Québec vacation magazines from June 4 to September 1, 2016.
French-language billboard placed along Québec roads and highways all year round.
The videos and radio ads on this page are provided for consultation purposes only.