Awareness Campaigns

2016-2017 Winter Driving Campaign

Radio ads

Ads aired on French-language radio from January 16 to 29, 2017.


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"In Winter, slow down and keep your distance"

In winter, you must always pay attention to road conditions, which can change quickly and are unpredictable, and adapt your driving based on the various sources of danger.

The 2016-2017 Campaign — On the theme “In winter, slow down and keep your distance”—aims to make all Québec drivers aware of the importance of adapting their driving during the winter months.

When road or weather conditions are difficult, what drivers find most irritating are people who drive too fast (60% of drivers surveyed) and people who tailgate (56%).


French-language poster placed in men’s washrooms (in arenas, bars, restaurants, and ski resorts) from January 16 to February 26, 2017

Web Banner

French-language banner posted online from January 15 to February 25, 2018.

Facebook Ad and Post

French-language ad and post published on Facebook from January 16 to February 26, 2017

The videos and radio ads on this page are provided for consultation purposes only.