Ads aired on French-language radio from January 16 to 29, 2017.
In winter, you must always pay attention to road conditions, which can change quickly and are unpredictable, and adapt your driving based on the various sources of danger.
The 2016-2017 Campaign — On the theme “In winter, slow down and keep your distance”—aims to make all Québec drivers aware of the importance of adapting their driving during the winter months.
French-language poster placed in men’s washrooms (in arenas, bars, restaurants, and ski resorts) from January 16 to February 26, 2017
French-language ad and post published on Facebook from January 16 to February 26, 2017
The videos and radio ads on this page are provided for consultation purposes only.