Awareness Campaigns

2015 Child Safety Campaign

“Do you see me?”

«Do you see me?» poster from the school bus transportation safety campaign 2015

Organized in partnership with the Bus Carriers Federation, the 27th school bus transportation safety campaign ran from February 2 to 13, 2015 on the theme “Do You See Me?”

The campaign targeted two groups:

  • road users
  • children between the ages of 5 and 12

The slogan “Do you see me?” was a reminder to road users of the importance of obeying road signs and traffic signals and to watch out for school buses which make many stops along their route.

This slogan was also a message to school children to make sure drivers see them at all times, especially when crossing the road and getting on or getting off a school bus.

Teaching material

Every teacher received the new edition of the second book in the Bubusse series, entitled Sam and Bloop Go to the Theatre, an activity sheet and a poster for classroom activities.

The microsite (in French only), an information sheet, TV, radio and Internet ads, pins and posters were also made available to promote the campaign.

PDF Documents