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Awareness Campaigns
2014 Fatigue Campaign
“The only way to prevent fatigue is to stop.”
In 2014, the campaign on the dangers of driver fatigue warned drivers about the ineffective strategies often used to combat fatigue.
Drinking coffee, opening the window, listening to loud music are all ineffective ways of fighting driver fatigue.
Driver fatigue is a causal factor in 21% of fatal accidents and must not be taken lightly.
Tv commercials
Commercials broadcast on French-language television and posted online from July 7 to August 3, 2014
Radio ads
Ads aired on French- and English-language radio from July 14 to August 3, 2014
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Open Window
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Café
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Coffee
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Music
Print ads
French-language ads published in vacation magazines from April to September 2014
- La musique forte ne vous aidera pas. (PDF, 1.8 MB) (Loud music won't help you)
- Le café ne vous aidera pas. (PDF, 682.7 KB) (Coffee won't help you)
Billboard
French-language billboard installed along Québec roads and highways
- Mort de fatigue (PDF, 47.0 KB) (Dead from fatigue)
The videos and radio ads on this page are provided for consultation purposes only.