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In 2014, the campaign on the dangers of driver fatigue warned drivers about the ineffective strategies often used to combat fatigue.
Drinking coffee, opening the window, listening to loud music are all ineffective ways of fighting driver fatigue.
Driver fatigue is a causal factor in 21% of fatal accidents and must not be taken lightly.
Commercials broadcast on French-language television and posted online from July 7 to August 3, 2014
The scene shows the family of a female driver – in a cemetery. The message illustrates the dramatic consequences of using ineffective strategies, such as drinking coffee, to fight driver fatigue.
Ads aired on French- and English-language radio from July 14 to August 3, 2014
French-language ads published in vacation magazines from April to September 2014
French-language billboard installed along Québec roads and highways
The videos and radio ads on this page are provided for consultation purposes only.