Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2014 Fatigue Campaign

“The only way to prevent fatigue is to stop.”

In 2014, the campaign on the dangers of driver fatigue warned drivers about the ineffective strategies often used to combat fatigue.

Drinking coffee, opening the window, listening to loud music are all ineffective ways of fighting driver fatigue.

Driver fatigue is a causal factor in 21% of fatal accidents and must not be taken lightly.

Tv commercials

Commercials broadcast on French-language television and posted online from July 7 to August 3, 2014

Groupe rock

The scene shows the family of a male driver – in a funeral home. The message illustrates the dramatic consequences of using ineffective strategies, such as listening to loud music, to fight driver fatigue.

Transcript : Groupe rock

Fille au café

The scene shows the family of a female driver – in a cemetery. The message illustrates the dramatic consequences of using ineffective strategies, such as drinking coffee, to fight driver fatigue.

Transcript : Fille au café

Radio ads

Ads aired on French- and English-language radio from July 14 to August 3, 2014

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Transcript : Café

Café

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Transcript : Coffee

Coffee

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Transcript : Music

Music

Print ads

Billboard

The videos and radio ads on this page are provided for consultation purposes only.