Awareness Campaigns

2012 Cyclists Campaign

Bicycle Safety

Sharing the road is crucial to cyclists and motorists getting along. Along with our partners, we continued our awareness activities with our 2012 bicycle safety campaign.

The SAAQ, working with police officers and Vélo-Sécur patrollers

In May and June 2012, police officers and Vélo-Sécur patrollers rode along bicycle paths to raise awareness among cyclists about the importance of wearing a helmet and obeying safety rules.

To assist them in their efforts, they were given the Safe Cycling Guide (PDF, 1.2 Mo) and the Let's All Share the Road… Safely (PDF, 598.5 ko) leaflet.

Les énigmes de Génivélo: a kit for young cyclists aged 7 to 12

A kit entitled Les énigmes de Génivélo was provided to police officers free of charge for their awareness activities with children aged 7 to 12.

The Tour du Silence (Ride of Silence)

To commemorate cyclists who were killed or injured on the road, we cooperated once again with the Fédération québécoise des sports cyclistes for the Tour du Silence (Ride of Silence).

This silent bicycle ride is held every year, on the third Wednesday in May, at many locations around the world. This event reminds cyclists about basic safety rules and makes motorists aware of the vulnerability of cyclists.

Summer-long concerted actions to promote sharing the road

All summer long, Vélo Québec and its partners conducted a campaign on sharing the road.

The SAAQ and the Ministère des Transports du Québec were major partners: Other partners included:

  • the Ministère de la Santé et des Services sociaux
  • the Société de transport de Montréal
  • the Société de transport de Laval
  • the Réseau de transport de la Capitale
  • several municipalities in Québec