Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2010 Young Drivers Campaign – Speed

“Speeding, Too High a Price to Pay!”

To raise awareness among young motorists about the dangers and tragic consequences of speeding, the SAAQ took its speeding awareness campaign back on the road in spring 2010.

The campaign included:

  • a “convoy” of accident-damaged vehicles mounted on 4 tow trucks
  • a squad of 10 young people
  • a tour across 8 cities in Québec
  • a simulation of an accident caused by speed

The convoy parked in front of Radio NRJ studios in the morning, and then made its way to bars and youth-oriented events in the evening.

Field operations

Photos taken during the tour:

Photo of accident-damaged vehicles taken during the field operation in front of Complexe Chez Pull, in Rimouski

Photo of people in front of an accident-damaged vehicle taken during the field operation at UQAM, in Montréal

Photo of people in front of an accident-damaged vehicle taken during the field operation in front of the Loews Le Concorde hotel, in the city of Québec

The tour went back on the road in fall 2010. This second phase included:

  • a “convoy” of accident-damaged vehicles mounted on 4 tow trucks
  • a squad of 9 young people
  • a tour of 9 colleges and universities in Québec
  • a simulation of an accident caused by speed

Field operations

Photos taken during the tour:

Photo of the awareness squad taken during the field operation at Cégep Montmorency, in Laval

Photo of the awareness squad taken during the field operation at Cégep Saint-Jérôme