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Awareness Campaigns
2010 Courtesy and Sharing the Road Campaign
“Courtesy begins by obeying the Highway Safety Code”
Obeying the Highway Safety Code means respecting others. This was the theme of the SAAQ's 2010 courtesy and sharing the road campaign.
The ads for the 2010 campaign – “Courtesy begins by obeying the Highway Safety Code” –highlighted ways to safely share the road with others.
Courtesy Week
From September 20 to 26, 2010, we participated in Courtesy Week in partnership with the Sûreté du Québec, the Service de police de la Ville de Montréal, the Association des directeurs de police du Québec, Corus Québec and Contrôle routier Québec.
Information
According to a Leger Marketing survey conducted in Québec in 2009, 78% of respondents said that lack of courtesy made them feel less safe on the road.
TV commercials
Broadcast on French-language television from August 30 to September 26, 2010
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Respecter un passage pour piétons… et un « Cédez le passage » (Respecting a pedestrian crosswalk… and yielding the right-of-way)
Radio ads
Broadcast on community radio stations from August 30 to September 26, 2010
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La courtoisie, ça commence par le respect du Code de la sécurité routière (Courtesy begins by obeying the Highway Safety Code)
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