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Awareness Campaigns
2009 Young Drivers Campaign
“Speeding, Too High a Price to Pay!”
The 2009 campaign – “Speeding, Too High a Price to Pay!” – aimed to raise awareness among young motorists about the dangers and tragic consequences of speeding.
The campaign included:
- a “convoy” of accident-damaged vehicles mounted on 4 tow trucks
- a squad of 9 young people
- a tour across 8 cities in Québec
The convoy parked in front of Radio Énergie studios in the morning, and then made its way to youth-oriented locations in the evening.
Field operations
Photos taken during the tour:
