Awareness Campaigns

2009 Young Drivers Campaign

“Speeding, Too High a Price to Pay!”

The 2009 campaign – “Speeding, Too High a Price to Pay!” – aimed to raise awareness among young motorists about the dangers and tragic consequences of speeding.

The campaign included:

  • a “convoy” of accident-damaged vehicles mounted on 4 tow trucks
  • a squad of 9 young people
  • a tour across 8 cities in Québec

The convoy parked in front of Radio Énergie studios in the morning, and then made its way to youth-oriented locations in the evening.

Field operations

Photos taken during the tour:

Photo of accident-damaged vehicles taken during the field operation at place D'Youville, in the city of Québec

Photo of the awareness squad taken during the field operation at l'Ozone Sainte-Foy, in the city of Québec