Santa: (loud) Ho ho ho!
Santa (turns serious, calm, with a normal voice)
I know that when you hear me on the radio, it’s to sell cars, gym memberships, swimming pools. I do too many ads. But this time I’m bothering you because after every family dinner, or office party, holiday magic can turn into holiday grief. Let’s save the magic of the holidays. If someone close to you has been drinking, stop them from driving. If you do that, I’ll try to cut down on my ads for… well, all kinds of stuff.
A message from la Société de l’assurance automobile du Québec.