This year, more than ever, the Montréal Canadiens are dogged, determined, resolute, single-minded, obstinate, stubborn, unyielding, persistent, relentless and pulling out all the stops to do whatever it takes... to remind you not to drink and drive.

We care about our fans.
If you drink, don’t drive.
A message from the Société de l’assurance automobile du Québec, and the Montréal Canadiens.