SFX : Inside of car.

ANN: You’re driving. It’s late. You’re tired, but you keep driving. To help stay alert, you turn up the music.

SFX : Rock music.ANN : (SPEAKING ABOVE THE MUSIC) You figure the loud music will make a difference. You’re right, it will make a difference. Because instead of dying in silence, you’ll die to the sound of loud music.

When you’re tired, the only thing that works is stopping. A message from the Société de l’assurance automobile du Québec.