SFX : Inside of car.

ANN: You’re driving. It’s late. You’re tired, but you keep driving. To help stay alert, you drink a large coffee.

SFX : Sips of coffee. Car sounds.

ANN : You figure the coffee will make a difference. You’re right, it will make a difference. Because instead of finding you in a pool of blood, the paramedics will find you in a pool of blood and coffee.

When you’re tired, the only thing that works is stopping. A message from the Société de l’assurance automobile du Québec.