Prizes and Awards
The SAAQ is the recipient of several prizes and awards in recognition of the quality and effectiveness of its road safety awareness campaigns.
Campaigns that hit hard... and stand out
With its bold road safety campaigns and activities, the SAAQ has been honoured with prizes and awards for over 30 years.
Awards received in 2022
APPLIED ARTS AWARDS
Drugs and Driving Campaign
- 1 award – Television, Experiential
- 1 award – Television, Copywriting
CLIO AWARDS
Drugs and Driving Campaign
- 2 Bronze awards - Television, Experiential, Social Media
- 2 Silver awards - Television, Public Relations, Public Service
FORMAT LIBRE
Drugs and Driving Campaign
- 1 award – Television, Public Service
IDÉA
Driver Fatigue Campaign
- 1 Gold award - Television, Advertising Film
- 1 Silver award - Television, Artistic Direction
- 1 Bronze award - Television, Public Service
Distractions Campaign
- 1 Silver award - Television, Creativity and Brand Experience
- Drugs and Driving Campaign
- 2 Silver awards - Television, Experiential Engagement, Innovation
Speeding Campaign
- 1 Silver award - Television, Business Results and Strategy
MEDIA INNOVATION AWARDS
Drugs and Driving Campaign
- 1 Gold award - Television, Public Service
- 1 Silver award - Television, Public Service
Awards received in 2020
Marketing Awards
2019 Cell Phone and Texting Campaign
- Gold prize - Television Campaign, Public Service
2019 Pedestrian Safety Campaign
- Gold prize - Ambient - Large Scale, Public Service
Awards received in 2019
Clio Cannabis Awards
- Gold Clio – Film/Video, Social Good
Créa 2019
- Grand prize – Film, Public service
- Prize – Radio, Public service
- Grand prize - Radio, Public service
- Prize – Film, Public service
- Prize – Radio, Public service
- Grand prize – Poster, Public service
- Prize – Digital, Public service
Awards received in 2018
Prix Zénith – 2018 Excellence awards for government communications
- Communications campaign, $500,000 and under
Cannes International Festival of Creativity
- Bronze Lion – Film Lions: Corporate Social Responsibility
Act responsible
Créa 2018
- Grand prize – Radio, Public service
- Prize – Film, Public service
- Prize – Digital, Public service
- Prize – Print Ad, Public service
- Prize – Poster, Public service
- Prize – Integrated campaign
- Prize – Film, Public service
- Prize – Radio, Public service
- Prize – Digital, Public service
- Prize – Film, Public service
- Prize – Digital, Public service
- Grand prize – Digital, Public service
The one club's one show
- One Merit : Television / Short Form - Single
Awards received in 2017
Prix Zénith – 2017 Excellence awards for government communications
- Communications campaign, $500,000 and under
Cannes International Festival of Creativity
- Bronze Lion – Film Lions: Corporate Social Responsibility
Créa 2017
- Grand prize – Film, Public Services
- Prize – Promotional application or microsite
- Prize – Radio, Public Services
- Grand prize – Radio, Public Services
- Prize – Radio, Public Services
- Prize – Radio, Public Services
2016 Drinking and Driving Campaign
- Prize – Digital, Public Services
- Prize – Films, Public Service
Marketing Awards
- “Snicker” TV Commercial: Gold – Television Campaign
- “LOL” Radio Ad: Silver – Radio Campaign
Crystal Awards
- “LOL” Radio Ad: Gold Crystal and Platinum Crystal
Applied Arts Awards
- “Snicker” TV Commercial: Television campaign – Public Services
- “LOL” Radio Ad: Radio Campaign – Public Services
Prix Pace Awards 2017
- French-language TV commercials entitled "There’s a little voice inside telling you to stay alive.”
Awards received in 2016
- Grand Prize – Film, Public Service
- Grand Prize – Poster, Public Service
- Grand Prize – Print Ad, Public Service
- Prize – Poster, Public Service
- Prize – Film, Public Service
- Prize – Radio, Public Service
- Prize – Interactive, Public Service
- Grand Prize – Radio, Public Service
- Prize – Film, Public Service
Awards received in 2015
Strat Awards
- All of the 2014 awareness campaigns: Strat Award – Sustained success
Clio Awards
- 2014 Drinking and Driving Campaign – French-language TV commercial entitled Câble: Bronze Clio Award – Film, Public Service
Cannes Lions International Festival of Creativity
- 2014 Texting and Driving Campaign – Radio ad entitled Gandhi: Silver Lion – Radio, Public Health & Safety
- 2014 Drinking and Driving Campaign – French-language TV commercial entitled Câble: Bronze Lion – Film, Public Health & Safety
Marketing Awards
- 2014 Texting and Driving Campaign
- French-language TV commercial entitled Messenger: Bronze – Film Single
- Radio ad entitled Gandhi: Bronze – Radio Single
- Radio ads entitled Joan of Arc and Gandhi: Bronze – Radio Campaign
- 2014 Drinking and Driving Campaign
- French-language TV commercial entitled Câble: Silver – Film Single
- It's All Tied to One Decision awareness campaign: Bronze – Integrated
- 2014 Seat Belt Campaign
- Radio ads entitled Buckle Up. Stay Alive.: Bronze – Radio Campaign
The One Club's One Show
- 2014 Texting and Driving Campaign
- French-language TV commercial entitled Messenger: Bronze Pencil award
- Radio ads entitled Joan of Arc and Gandhi: Merit award
Crystal Awards
- 2014 Texting and Driving Campaign
- Radio ads entitled Joan of Arc and Gandhi: two gold Crystal Awards
- Radio ad entitled Joan of Arc: best radio ad in Canada for 2014
Créa Awards
- 2014 Texting and Driving Campaign
- Grand prize – Film, Public service
- Grand prize – Master craftsmanship (set direction: Nicolas Monette)
- Prize – Radio ad, Public service
- Prize – Online ad
- 2014 Drinking and Driving Campaign
- Prize – Film, Public service
- Prize – Online ad
- 2014 Drugs and Driving Campaign
- Prize – Film, Non-television
- Prize – Online ad
- 2014 Driver Fatigue Campaign
- 2 Prizes– Print, Public service
- 2014 Speeding Campaign
- Prize – Film, Public service
- 2014Pedestrian Safety Campaign
- Prize – Creativity, Non-media
Communication Arts
- 2013 Young Drivers Campaign – Victimes du silence (victims of silence) French-language awareness campaign: winner in the Environmental category
The 2015 Bessies
- 2014 Texting and Driving Campaign – French-language TV commercial entitled Messenger: Gold prize in the Public Service Advertising – Cause Marketing Single category
Last update: May 26, 2023