Prizes and Awards

The SAAQ is the recipient of several prizes and awards in recognition of the quality and effectiveness of its road safety awareness campaigns.

Campaigns that hit hard... and stand out

With its bold road safety campaigns and activities, the SAAQ has been honoured with prizes and awards for over 30 years.

Awards received in 2017

PRIX ZÉNITH – 2017 Excellence awards for government communications

2016 Drinking and Driving Regional Campaign

  • Communications campaign, $500,000 and under

Cannes International Festival of Creativity

2016 Cell Phone and Texting Campaign

  • Bronze Lion – Film Lions: Corporate Social Responsibility

CRÉA 2017

2016 Cell Phone and Texting Campaign

  • Grand prize – Film, Public Services
  • Prize – Promotional application or microsite
  • Prize – Radio, Public Services

2016 Courtesy and Sharing the Road Campaign

  • Grand prize – Radio, Public Services

2015-2016 Winter Driving Campaign

  • Prize – Radio, Public Services
  • Prize – Radio, Public Services 

2016 Drinking and Driving Campaign

  • Prize – Digital, Public Services 

2016 Motorcycle Safety Campaign

  • Prize – Films, Public Service

Marketing Awards

2016 Cell Phone and Texting Campaign

  • “Snicker” TV Commercial: Gold – Television Campaign
  • “LOL” Radio Ad: Silver – Radio Campaign

Crystal Awards

2016 Cell Phone and Texting Campaign

  • “LOL” Radio Ad: Gold Crystal and Platinum Crystal

Applied Arts Awards

2016 Cell Phone and Texting Campaign

  • “Snicker” TV Commercial: Television campaign – Public Services
  • “LOL” Radio Ad: Radio Campaign – Public Services

Prix Pace Awards 2017

2016 Motorcycle Safety Campaign

  • French-language TV commercials entitled "There’s a little voice inside telling you to stay alive.”

Awards received in 2016

2015 Fatigue Campaign

  • Grand Prize – Film, Public Service
  • Grand Prize – Poster, Public Service
  • Grand Prize – Print Ad, Public Service
  • Prize – Poster, Public Service

2015 Drinking and Driving Campaign

  • Prize – Film, Public Service
  • Prize – Radio, Public Service
  • Prize – Interactive, Public Service

2015 Cell Phone and Texting Campaign

  • Grand Prize – Radio, Public Service
  • Prize – Film, Public Service

Awards received in 2015

Strat Awards

Clio Awards

Cannes Lions International Festival of Creativity

Marketing Awards

  • 2014 Texting and Driving Campaign
    • French-language TV commercial entitled Messenger: Bronze – Film Single
    • Radio ad entitled Gandhi: Bronze – Radio Single
    • Radio ads entitled Joan of Arc and Gandhi: Bronze – Radio Campaign
  • 2014 Drinking and Driving Campaign
    • French-language TV commercial entitled Câble: Silver – Film Single
    • It's All Tied to One Decision awareness campaign: Bronze – Integrated
  • 2014 Seat Belt Campaign
    • Radio ads entitled Buckle Up. Stay Alive.: Bronze – Radio Campaign

The One Club's One Show

Crystal Awards

  • 2014 Texting and Driving Campaign
    • Radio ads entitled Joan of Arc and Gandhi: two gold Crystal Awards
    • Radio ad entitled Joan of Arc: best radio ad in Canada for 2014

Créa Awards

Communication Arts

  • 2013 Young Drivers CampaignVictimes du silence (victims of silence) French-language awareness campaign: winner in the Environmental category

The 2015 Bessies

  • 2014 Texting and Driving Campaign – French-language TV commercial entitled Messenger: Gold prize in the Public Service Advertising – Cause Marketing Single category