Prizes and Awards

The SAAQ is the recipient of several prizes and awards in recognition of the quality and effectiveness of its road safety awareness campaigns.

Campaigns that hit hard... and stand out

With its bold road safety campaigns and activities, the SAAQ has been honoured with prizes and awards for over 30 years.

Awards received in 2022

APPLIED ARTS AWARDS

Drugs and Driving Campaign

  • 1 award – Television, Experiential
  • 1 award – Television, Copywriting
     

CLIO AWARDS

Drugs and Driving Campaign

  • 2 Bronze awards - Television, Experiential, Social Media
  • 2 Silver awards - Television, Public Relations, Public Service

FORMAT LIBRE

 Drugs and Driving Campaign

  • 1 award – Television, Public Service

IDÉA

Driver Fatigue Campaign

  • 1 Gold award - Television, Advertising Film
  • 1 Silver award - Television, Artistic Direction
  • 1 Bronze award - Television, Public Service

Distractions Campaign

  • 1 Silver award - Television, Creativity and Brand Experience
  • Drugs and Driving Campaign
  • 2 Silver awards - Television, Experiential Engagement, Innovation

Speeding Campaign

  • 1 Silver award - Television, Business Results and Strategy

MEDIA INNOVATION AWARDS

Drugs and Driving Campaign

  • 1 Gold award - Television, Public Service
  • 1 Silver award - Television, Public Service

Awards received in 2020

Marketing Awards

2019 Cell Phone and Texting Campaign

  • Gold prize - Television Campaign, Public Service

2019 Pedestrian Safety Campaign

  • Gold prize - Ambient - Large Scale, Public Service

Awards received in 2019

Clio Cannabis Awards

2019 Drugs and Driving Campaign

  • Gold Clio – Film/Video, Social Good

Créa 2019

2018 Cell Phone and Texting Campaign

  • Grand prize – Film, Public service
  • Prize – Radio, Public service

2018 Sharing the Road with Heavy Vehicles Campaign

  • Grand prize - Radio, Public service
  • Prize – Film, Public service

2018 Seat Belt Campaign

  • Prize – Radio, Public service

2018 Pedestrian Safety Campaign

  • Grand prize – Poster, Public service
  • Prize – Digital, Public service

Awards received in 2018

Prix Zénith – 2018 Excellence awards for government communications

2017 Cell Phone and Texting Campaign – Rouge et Or Basketball

  • Communications campaign, $500,000 and under

Cannes International Festival of Creativity

2017 Cell Phone and Texting Campaign

  • Bronze Lion – Film Lions: Corporate Social Responsibility

Act responsible

2017 Drugs and Driving Campaign

  • Prize - Education

Créa 2018

2017 Drugs and Driving Campaign

  • Grand prize – Radio, Public service
  • Prize – Film, Public service
  • Prize – Digital, Public service
  • Prize – Print Ad, Public service
  • Prize – Poster, Public service
  • Prize – Integrated campaign

2017 Courtesy and Sharing the Road

  • Prize – Film, Public service
  • Prize – Radio, Public service
  • Prize – Digital, Public service

2017 Cell phone and Texting Campaign

  • Prize – Film, Public service
  • Prize – Digital, Public service

2017 Cell Phone and Texting Campaign – Rouge et Or Basketball

  • Grand prize – Digital, Public service

The one club's one show

2017 Cell phone and Texting Campaign

  • One Merit : Television / Short Form - Single

Awards received in 2017

Prix Zénith – 2017 Excellence awards for government communications

2016 Drinking and Driving Regional Campaign

  • Communications campaign, $500,000 and under

Cannes International Festival of Creativity

2016 Cell Phone and Texting Campaign

  • Bronze Lion – Film Lions: Corporate Social Responsibility

Créa 2017

2016 Cell Phone and Texting Campaign

  • Grand prize – Film, Public Services
  • Prize – Promotional application or microsite
  • Prize – Radio, Public Services

2016 Courtesy and Sharing the Road Campaign

  • Grand prize – Radio, Public Services

2015-2016 Winter Driving Campaign

  • Prize – Radio, Public Services
  • Prize – Radio, Public Services 

2016 Drinking and Driving Campaign

  • Prize – Digital, Public Services 

2016 Motorcycle Safety Campaign

  • Prize – Films, Public Service

Marketing Awards

2016 Cell Phone and Texting Campaign

  • “Snicker” TV Commercial: Gold – Television Campaign
  • “LOL” Radio Ad: Silver – Radio Campaign

Crystal Awards

2016 Cell Phone and Texting Campaign

  • “LOL” Radio Ad: Gold Crystal and Platinum Crystal

Applied Arts Awards

2016 Cell Phone and Texting Campaign

  • “Snicker” TV Commercial: Television campaign – Public Services
  • “LOL” Radio Ad: Radio Campaign – Public Services

Prix Pace Awards 2017

2016 Motorcycle Safety Campaign

  • French-language TV commercials entitled "There’s a little voice inside telling you to stay alive.”

Awards received in 2016

2015 Fatigue Campaign

  • Grand Prize – Film, Public Service
  • Grand Prize – Poster, Public Service
  • Grand Prize – Print Ad, Public Service
  • Prize – Poster, Public Service

2015 Drinking and Driving Campaign

  • Prize – Film, Public Service
  • Prize – Radio, Public Service
  • Prize – Interactive, Public Service

2015 Cell Phone and Texting Campaign

  • Grand Prize – Radio, Public Service
  • Prize – Film, Public Service

Awards received in 2015

Strat Awards

  • All of the 2014 awareness campaigns: Strat Award – Sustained success

Clio Awards

  • 2014 Drinking and Driving Campaign – French-language TV commercial entitled Câble: Bronze Clio Award – Film, Public Service

Cannes Lions International Festival of Creativity

  • 2014 Texting and Driving Campaign – Radio ad entitled Gandhi: Silver Lion – Radio, Public Health & Safety
  • 2014 Drinking and Driving Campaign – French-language TV commercial entitled Câble: Bronze Lion – Film, Public Health & Safety

Marketing Awards

  • 2014 Texting and Driving Campaign
    • French-language TV commercial entitled Messenger: Bronze – Film Single
    • Radio ad entitled Gandhi: Bronze – Radio Single
    • Radio ads entitled Joan of Arc and Gandhi: Bronze – Radio Campaign
  • 2014 Drinking and Driving Campaign
    • French-language TV commercial entitled Câble: Silver – Film Single
    • It's All Tied to One Decision awareness campaign: Bronze – Integrated
  • 2014 Seat Belt Campaign
    • Radio ads entitled Buckle Up. Stay Alive.: Bronze – Radio Campaign

The One Club's One Show

  • 2014 Texting and Driving Campaign
    • French-language TV commercial entitled Messenger: Bronze Pencil award
    • Radio ads entitled Joan of Arc and Gandhi: Merit award

Crystal Awards

  • 2014 Texting and Driving Campaign
    • Radio ads entitled Joan of Arc and Gandhi: two gold Crystal Awards
    • Radio ad entitled Joan of Arc: best radio ad in Canada for 2014

Créa Awards

  • 2014 Texting and Driving Campaign
    • Grand prize – Film, Public service
    • Grand prize – Master craftsmanship (set direction: Nicolas Monette)
    • Prize – Radio ad, Public service
    • Prize – Online ad
  • 2014 Drinking and Driving Campaign
    • Prize – Film, Public service
    • Prize – Online ad
  • 2014 Drugs and Driving Campaign
    • Prize – Film, Non-television
    • Prize – Online ad
  • 2014 Driver Fatigue Campaign
    • 2 Prizes– Print, Public service
  • 2014 Speeding Campaign
    • Prize – Film, Public service
  • 2014Pedestrian Safety Campaign
    • Prize – Creativity, Non-media

Communication Arts

  • 2013 Young Drivers Campaign – Victimes du silence (victims of silence) French-language awareness campaign: winner in the Environmental category

The 2015 Bessies

  • 2014 Texting and Driving Campaign – French-language TV commercial entitled Messenger: Gold prize in the Public Service Advertising – Cause Marketing Single category

Last update: May 26, 2023