In 2017, the SAAQ launches a travelling virtual reality campaign to make drivers aware of the risks of speeding.
The SAAQ’s 2017 campaign "The Effects of Speeding" uses an immersive experience to demonstrate the physical effects of speeding, including braking distance and the force of impact.
The laws of physics apply to everyone, even to an excellent driver in a high-performance vehicle. The faster you drive, the greater the risk of an accident and the more severe that accident is likely to be.
On-site campaign activities will take place during the summer of 2017 in several Québec regions. The SAAQ will participate in the following events:
|Montréal Grand Prix||Montréal||June 8 to 11, 2017|
|Festival d’été de Québec||Québec||July 14 to 16, 2017|
|Grandes Fêtes Telus||Rimouski||July 21 to 23, 2017|
|Festivent||Lévis||August 3 and 4, 2017|
|Vélirium||Québec||August 5 and 6, 2017|
|Festival international des rythmes du monde de Saguenay||Saguenay||August 10 to 12, 2017|
|International de montgolfières de Saint-Jean-sur-Richelieu||Saint-Jean-sur-Richelieu||August 18 to 20, 2017|
|Festival de la poutine||Drummondville||August 25 to 27, 2017|
|Festival Western de St-Tite||Saint-Tite||September 8 to 10, 2017|
Short French-language animated clips posted on Facebook during the campaign.
The videos and radio ads on this page are provided for consultation purposes only.