Awareness Campaigns

2017 Speeding Campaign

"The Effects of Speeding"

In 2017, the SAAQ launches a travelling virtual reality campaign to make drivers aware of the risks of speeding. 

The SAAQ’s 2017 campaign "The Effects of Speeding" uses an immersive experience to demonstrate the physical effects of speeding, including braking distance and the force of impact.

Useful information

The laws of physics apply to everyone, even to an excellent driver in a high-performance vehicle. The faster you drive, the greater the risk of an accident and the more severe that accident is likely to be.

Calendar of events

On-site campaign activities will take place during the summer of 2017 in several Québec regions. The SAAQ will participate in the following events: 

 

Event City Dates
Montréal Grand Prix  Montréal June 8 to 11, 2017
Festival d’été de Québec Québec July 14 to 16, 2017
Grandes Fêtes Telus Rimouski July 21 to 23, 2017 
Festivent Lévis August 3 and 4, 2017
Vélirium Québec August 5 and 6, 2017
Festival international des rythmes du monde de Saguenay Saguenay August 10 to 12, 2017
International de montgolfières de Saint-Jean-sur-Richelieu Saint-Jean-sur-Richelieu August 18 to 20, 2017
Festival de la poutine Drummondville August 25 to 27, 2017 
Festival Western de St-Tite Saint-Tite September 8 to 10, 2017 

Video clip

Preview of the virtual reality video.

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Animated GIFs

Short French-language animated clips posted on Facebook during the campaign.

Distance de freinage (braking distance)

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Champ de vision (field of vision)

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Impact (impact)

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Dérapage (skidding)

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The videos and radio ads on this page are provided for consultation purposes only.