From year to year, around 30% of passenger vehicle occupants (drivers and passengers) who die in accidents were not buckled up.
The 2016 campaign —“Always buckle up.”—aims to remind people to buckle their seat belts at all times. It is a simple act that can save lives in case of an accident.
Forty years ago, on June 1, 1976, the Québec Government adopted a law that made wearing seat belts mandatory for drivers and front-seat passengers in a passenger vehicle. Ever since, thanks to this legislation, police operations and awareness campaigns, it is estimated that seat belts have saved thousands of lives.
Ad airing on French-language radio stations from June 1 to 19, 2016
Message posted on Facebook from May 30 to June 19, 2016
Drivers are invited to apply “Attachez-vous, tout le temps” (always buckle up) static window clings on the rear windows of their vehicles in order to reinforce social consensus on the importance of always buckling up.
The window clings were distributed during the police operations and awareness activities that were held everywhere in Québec on Wednesday, June 1, 2016, in order to highlight the 40th anniversary of the adoption of Québec’s first seat belt law.
On Wednesday, June 1, the SAAQ and its partners held an awareness activity with Operation Red Nose’s Bouclez-la! rollover simulator to celebrate the 40th anniversary of the law that made wearing seat belts mandatory.
The activity was open to the general public and took place in Québec City, at the Parc de l’Amérique-Française. It was led by Québec City police officers, a paramedic, a carrier enforcement officer, students from the police technology program at Campus Notre-Dame-de-Foy and a speaker from Operation Red Nose.
This video clip uses segments of TV commercials from past awareness campaigns to highlight 40 years of mandatory seat belt use in Québec (in French only).
A powerful video featuring the rollover simulator was produced after the awareness activity. After watching this video, no one can doubt the importance of always buckling up.
The videos and radio ads on this page are provided for consultation purposes only.