Awareness Campaigns

Highway Safety Code 2018

"New Highway Safety Code measures"

The goal of this campaign is to inform the public about the new Highway Safety Code measures. It is geared towards all road users, while targeting certain categories of road users in particular, such as pedestrians, cyclists, motorcyclists, young drivers and heavy vehicle drivers.

Radio Ads

Ads aired on French-language radio from May 28 to June 10, 2018 (Piétons), from June 18 to July 1, 2018 (Appareils électroniques), and from June 21 to July 21, 2018 (Carrefour giratoire).

Carrefour giratoire (roundabout)

By clicking on the video, you will change the context of this page.

Web TV and Social Media

Pedestrians

Short French-language animated clip appearing from May 28 to June 24, 2018.

Distractions

Short French-language animated clip appearing from May 28 to June 24, 2018.

Learning to drive

Short clips posted on social media from June 11 to October 7, 2018.

Fines

Des amendes + élevées (stiffer fines)

French-language infographic posted on social media as of June 14, 2018.

 

This infographic lists the offences that are now subject to stiffer fines since the new Highway Safety Code measures came into force.

ROUNDABOUTS

Short French-language animated clips appearing from July 9 to 21, 2018.

Print Ad

Insert included with driver’s licence and vehicle registration renewal notices from June 2018 to May 2019.

Other communication tools will be added to this page over the next year to inform road users about other measures that may affect them.

The videos and radio ads on this page are provided for consultation purposes only.

Last update: September 11, 2018