The campaign reminds drivers that fatigue can result in accidents and encourages them to stop if they are tired at the wheel. Whether it’s due to not getting enough sleep, or prolonged periods of intense concentration, fatigue lowers a driver’s vigilance.
French-language message shared on Web TV and Facebook from July 5 to 25, 2021
French-language gifs shared on Facebook from July 5 to 25, 2021
Articles shared in the Journal de Montréal and in Salut, Bonjour and Coup de pouce starting on July 5, 2021
The videos and radio ads on this page are provided for consultation purposes only.