Awareness Campaigns

2021 Drugs and Driving Campaign

"Cannabis Is Stronger Than You Think"

The 2021 campaign – "Cannabis is Stronger Than You Think" – reminds people that the effects of cannabis impair a person’s ability to drive.

From 2015 to 2019, among drivers killed in road accidents in Québec:

  • 37% had legal or illegal drugs in their bloodstream
  • 21% had cannabis in their bloodstream

Television Commercial

Commercial from 2019 rebroadcast on French-language television and online from April 12 to May 2, 2021

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Plus fort qu’on pense (stronger than you think) (in French only)

Transcript :

The videos and radio ads on this page are provided for consultation purposes only.

Last update: April  8, 2021