Awareness Campaigns

Distractions 2021

Photo of a man at the wheel of a car, viewed from the front. A white bubble hides his eyes. The bubble contains the image of a grocery shopping cart, which represents the thoughts that are distracting the man from driving the car.

“Behind the Wheel, Think About Driving”

The 2021 Distractions campaign – “Behind the Wheel, Think About Driving” – is intended for all drivers and aims to raise awareness about the importance of staying focussed on the road, because driving a vehicle is a complex task that requires undivided attention. Drivers should avoid all sources of distraction, including mental distraction, that could divert their attention and interfere with driving.

Radio Ad

Ad aired on online radio stations from March 1 to 28, 2021

Video Clip

Clip aired on Web TV and on YouTube from March 1 to March 28, 2021

The videos and radio ads on this page are provided for consultation purposes only.

Last update: March  2, 2021