Awareness Campaigns

2020 Sharing the Road with Pedestrians Campaign

“Let a pedestrian cross, Protect an entire Life”

The campaign reminds drivers that they must share the road with pedestrians and protect them, because they are more vulnerable in the event of an accident.

Tv commercial

Commercial broadcast on French-language television and appearing on online television from October 19 to November 15, 2020

Radio ad

Ad broadcast on French and English-language radio stations as well as Spotify from October 19 to November 9, 2020

Social media

Video clip posted on social media from October 19 to November 1, 2020