The 2020 campaign—“Let’s Share the Road”—is addressed to all road users and aims to raise awareness regarding:
Broadcast on French- and English-language radio stations from June 15 to July 19, 2020
Commercial broadcast on French-language television and Web TV from July 13 to August 9, 2020
French-language posters in Montréal and Québec bus shelters from June 22 to July 19, 2020
Animation posted on Instagram from August 3 to 9, 2020
The videos and radio ads on this page are provided for consultation purposes only.