Awareness Campaigns

2020 Impaired Driving Campaign

“Make a Scene to Prevent a Tragedy. Don’t Drink or Take Drugs Before Driving.”

Our 2020 campaign – Make a Scene to Prevent a Tragedy. Don’t Drink or Take Drugs Before Driving. – reminds drivers not to take the wheel and to plan to get home safely if they have been drinking or taking drugs at a friend’s house or when visiting family.

Useful information

Alternatives to impaired driving

  • Public transit
  • Taxis
  • Drive-home services
  • Designated drivers
  • Hospitality of friends and family

RADIO AD

Broadcast on English-language radio stations from July 27 to August 30, 2020

POSTERS

French-language posters displayed in public washrooms in bars and restaurants from August 3 to September 6, 2020

VIDEO CLIPS – ONLINE (COMING SOON)

French-language video clips posted on YouTube and elsewhere online from August 10 to September 6, 2020

VIDEO CLIPS – SOCIAL MEDIA (COMING SOON)

French-language video clips posted on Facebook and Instagram from August 10 to September 6, 2020

ARTICLES AND VIDEO CLIP – SOCIAL MEDIA (COMING SOON)

French-language articles and video clip published on Narcity and Urbania from August 10 to 30, 2020

The videos and radio ads on this page are provided for consultation purposes only.