Awareness Campaigns

2020 Impaired Driving Campaign – End-of-Year Campaign

« No One Wants That for the Holidays. Don’t Drink or Take Drugs Before Driving. »

The 2020 campaign – No One Wants That for the Holidays. Don’t Drink or Take Drugs Before Driving – reminds drivers that driving after using alcohol or drugs is risky behaviour that could lead to serious consequences, even when used in moderation.

Alternative solutions to impaired driving

To use only if they are available in your area and comply with the COVID-19 instructions and directives issued by the government of Québec:

  • public transit
  • taxis
  • drive-home services
  • designated drivers

The best solution is to never drive after drinking alcohol or using drugs, even in moderation.

Tv Commercials

Commercials broadcast on French-language television, online and on social media from December 7, 2020 to January 3, 2021

Radio Ads

Ads broadcast on French- and English-language radio stations and on Spotify from December 7, 2020 to January 3, 2021

Social Media Posts

French-language posts made on Facebook starting December 18, 2020

Une fracture du crâne, personne ne veut ça pour les Fêtes. Pas d'alcool au volant.

Une fracture de la colonne, personne ne veut ça pour les Fêtes. Pas d'alcool au volant.

Article, Slideshow and Video Clip – Online and Social Media

French-language article, slideshow and video clip published on Urbania in December, 2020

The videos and radio ads on this page are provided for consultation purposes only.

Last update: March 19, 2021