Awareness Campaigns

2019 Road Work Campaign

"Road work zones − adapt your driving."

In road work zones, drivers must adapt their driving by slowing down and staying alert. This awareness campaign aims to improve safety when drivers enter and go through road work zones. The campaign is directed at all drivers, with a goal of making road work zones as safe as possible, for both road users and workers.

Useful information

Warning! Heavy fines in road work zones

Nearly 80% of road accidents resulting in injury are caused by drivers’ behaviour—hence the importance of obeying the orange work site signs, especially the posted speed limit. In road work zones, fines are doubled for speeding, to reflect a very real danger that must be taken seriously.

LEAFLET

New leaflet available in summer 2019

Road Work Zones: adapt your driving leaflet

 

 

Web banner

French-language message posted on various websites from June 24 to July 14, 2019.

Adaptez votre conduite banner

Video clip

French-language clip posted on Facebook on June 25, 2019

ANIMATED CLIPS

French-language clips posted on Facebook from June 26 to 28, 2019

The videos and radio ads on this page are provided for consultation purposes only.