Awareness Campaigns

2019 Cell Phone and Texting Campaign

The videos and radio ads on this page are provided for consultation purposes only.

“Your phone. Or the road. You decide.”

The 2019 campaign – “Your phone. Or the road. You decide.” – aims to remind drivers of the risks associated with using a cell phone while driving, whether it be to send a text message, surf the Internet, choose a playlist or a song, or watch a video.

Tv commercials

Commercials broadcast on French-language television and posted online and on social media from September 9 to October 6, 2019

By clicking on the video, you will change the context of this page.

Rappeur (rapper)

Transcript : Rappeur

By clicking on the video, you will change the context of this page.

Ongles (nails)

Transcript : Ongles

Radio ads

Ads aired on French- and English-language radio from September 9 to October 6, 2019

Song

By clicking on the video, you will change the context of this page.

Spotify ad

French-language ad aired on Spotify from September 9 to October 6, 2019

Video clip

French-language video clip played at gas pumps and posted on social media from September 9 to October 20, 2019

Social media

Various French-language posts published on social media between September 9 and October 6, 2019

Panoramique (panorama)

Cell ou volant. Choisis. Panorama