Awareness Campaigns

2019 Cell Phone and Texting Campaign

“Your phone. Or the road. You decide.”

The 2019 campaign – “Your phone. Or the road. You decide.” – aims to remind drivers of the risks associated with using a cell phone while driving, whether it be to send a text message, surf the Internet, choose a playlist or a song, or watch a video.

Tv commercials

Commercials broadcast on French-language television and posted online and on social media from September 9 to October 6, 2019

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Rappeur (rapper)

Transcript : Rappeur

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Ongles (nails)

Transcript : Ongles

Radio ads

Ads aired on French- and English-language radio from September 9 to October 6, 2019

Song

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Spotify ad

French-language ad aired on Spotify from September 9 to October 6, 2019

Video clip

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Pompes à essence (gas pumps)

Social media

Various French-language posts published on social media between September 9 and October 6, 2019

Panoramique (panorama)

Cell ou volant. Choisis. Panorama

The videos and radio ads on this page are provided for consultation purposes only.