Awareness Campaigns

2018 Young Drivers Campaign

2018 campaign jeunes conducteurs banner

"A Future Destroyed"

In 2018, the SAAQ is launching a virtual reality campaign to raise awareness among young drivers aged 20-24 of the possible consequences of driving while distracted by cell phones and passengers, as well as the consequences of impaired driving.

The 2018 campaign — "A Future Destroyed" — aims to have young drivers experience the dramatic consequences of a traffic accident through an immersive activity.

A 360-degree video



Un avenir bousillé (a future destroyed, in French only)

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"A car is not a place to party. Keep your friends alive. Stay in control."

Calendar of Events

The campaign will be held in various regions over the months of September and October. The SAAQ will be visiting the following cégeps and universities:

School City Dates
Cégep de Trois-Rivières Trois-Rivières September 4 and 5, 2018
Université du Québec à Trois-Rivières Trois-Rivières September 5, 6 and 7, 2018
Cégep de Chicoutimi Saguenay September 10 and 11, 2018
Université du Québec à Chicoutimi Saguenay September 12 and 13, 2018
Cégep de Granby Granby September 17 and 18, 2018
Cégep Beauce-Appalaches Saint-Georges September 19 and 20, 2018
Université de Sherbrooke Sherbrooke September 24, 25 and 28, 2018
Cégep de Sherbrooke Sherbrooke September 26 and 27, 2018
Cégep de l’Abitibi-Témiscamingue Rouyn-Noranda October 2, 2018
Université du Québec en Abitibi Rouyn-Noranda October 3 and 4, 2018
Cégep régional de Lanaudière Joliette October 15, 2018
Cégep de Saint-Jérôme Saint-Jérôme October 16 and 17, 2018
Université du Québec en Outaouais Saint-Jérôme October 18, 2018
Université Laval –
Football du Rouge et Or
Québec September 23,
October 7 and 21, 2018