The 2018 campaign – "You're no match for a heavyweight. Keep your distance around heavy vehicles" – aims to inform road users about the safe behaviours to adopt around heavy vehicles given their special characteristics. The campaign particularly targets motorists and vulnerable road users, such as pedestrians and cyclists.
For their own safety, all road users must exercise caution around heavy vehicles.
Near a heavy vehicle:
Avoid the heavy vehicle's blind spots, because the driver cannot see you when you are there.
Keep your distance, otherwise you will not see road signs and traffic lights in time or you will not be able to react to an unexpected situation.
Respect stop lines, otherwise you will take up space heavy vehicle drivers need in order to turn.
Do not cut off a heavy vehicle driver, otherwise the driver will not have enough space to brake safely.
Heavy vehicle drivers need a lot of space to turn. When you place yourself to the right of a heavy vehicle, you are in its blind spot and the driver can no longer see you.
Commercials broadcast on French-language television and posted online from May 21 to June 11, 2018.
Ad broadcast on French-language radio from May 21 to June 11, 2018.
Short animated clips posted on social media from May 21 to June 11, 2018.
The videos and radio ads on this page are provided for consultation purposes only.