Awareness Campaigns

2018 Motorcycle Safety Campaign

"Motorcyclists and Motorists: Stay Alert!"

The 2018 campaign – "Motorcyclists and Motorists: Stay Alert!" – calls on motorists to exercise caution around motorcyclists and for riders to adopt safe behaviour on the road.

Whether riding a motorcycle or driving a car, we must all consider other road users and stay alert when we encounter them in order to share the road safely and cooperatively. Motorists are invited to be extra cautious around motorcyclists, in particular by looking out for them, and motorcyclists are invited to make themselves visible and adopt behaviours that ensure their safety.

Tv commercial

Commercial broadcast on French-language television, on YouTube and on Web TV, from April 23 to May 20, 2018.

En auto, pensons moto (Drivers, think riders)

By clicking on the video, you will change the context of this page.

This commercial portrays motorcyclists who draw attention to themselves and stand out from the crowd wherever they go because they are wearing distinctive motorcycle gear.

Transcript : En auto, pensons moto (Drivers, think riders)

Radio ads

Ads broadcast on French-language radio from April 23, to July 2, 2018.

Animated videos on risky situations

These four animated videos portray risky behaviours and situations that await motorcyclists on the road.

The French-language videos show the behaviours to avoid, followed by a demonstration of the correct behaviours to adopt to react properly when those situations occur.

print ad

Ad published in French-language specialized magazines, including Moto Journal, Custom Tour, Le Guide de la moto, Magazine Sports Motorisés and Carnet moto 2017-2018.


Billboard installed during the summer along road sections that are especially risky for motorcyclists in the Laurentides, Lanaudière, Capitale-Nationale, Montérégie and Estrie regions.

Soyez prudent billboard

Print and electronic ad

To promote the Motorcycle Safety Days, a print ad was displayed in the restrooms at the Expocité Centre de foires by the Newad network during the Salon de la moto et du VTT event in Québec, and an electronic message was displayed at the Palais des congrès during the Salon de la moto event in Montréal.

Journées de la sécurité à moto print ad

Motorcycle safety days

Motorcycle Safety Days are back this year, under an entirely practical format. They will take place on Saturday, May 26, 2018 at the Autodrome de Montmagny, and Saturday, June 2, 2018, at the Autodrome St-Eustache. Various workshops will help motorcyclists learn to properly control their motorcycle, perfect their riding techniques and build confidence. These workshops are open to all motorcyclists, regardless of the type of bike they ride or their level of experience. Admission is free.

The videos and radio ads on this page are provided for consultation purposes only.