The goal of the 2018 campaign is to remind drivers of the importance of planning their trips and being well rested when they get behind the wheel, while at the same time emphasizing the fact that tricks to fight fatigue don’t really work.
Ad aired on certain specialty French-language radio stations from May 7 to July 31, 2018.
Short French-language animated GIFs posted on social media from June 18 to August 31, 2018.
This French-language animated GIF, posted at a time when many Québec residents are planning their summer vacations, emphasizes the importance of planning road trips in advance and getting a good night’s sleep before leaving.
These animated GIFs aim to remind drivers that drinking coffee, rolling down a window or turning up the radio are not lasting and effective solutions. When drivers begin to notice signs of fatigue, the only really safe solution is to stop and rest.
French-language ad appearing in the 2018 summer edition of the Guide des vacances au Québec vacation guide to remind people who are leaving on vacation of the importance of being well rested before getting behind the wheel.
French-language posters placed in Cégep and university bathroom stalls from April 23 to May 20, 2018 and published on Facebook and Instagram during the same period.
For a fourth consecutive year, French-language billboards with the message “Mort de fatigue” (dead tired) will be placed along Québec roads and highways from May to November to remind drivers to stop when they become tired.
The videos and radio ads on this page are provided for consultation purposes only.