Awareness Campaigns

2018 Cyclists Campaign

“Room to Ride”

The 2018 campaign – "Room to Ride" – aims to remind road vehicle drivers of the distance required to safely pass a cyclist and the importance of checking to make sure there are no cyclists approaching before opening their doors.

Adverts

Panels placed on the outside of city buses in Montréal, Québec and Trois-Rivières from June 18 to July 15, 2018.

Panel Dépassement réglementaire d’un cycliste

Internet and Social Media

French-language videos and visual posted online and on social media from June 18 to July 8, 2018.

By clicking on the video, you will change the context of this page.

1 mètre (1 metre)

This online clip shows how to pass a cyclist on a road with a speed limit of 50 km/h or less.

Transcript : 1 mètre

By clicking on the video, you will change the context of this page.

1,5 mètre (1.5 metres)

This online clip shows how to pass a cyclist on a road with a speed limit over 50 km/h.

Transcript : 1,5 mètre (1.5 metres)

Emportiérage (dooring)

This visual reminds drivers of the importance of checking whether any cyclists are approaching before opening their doors.

Visual Attention avant d’ouvrir votre portière

Microsite

The French-language microsite respectonsnosdistances.gouv.qc.ca (room to ride) contains information about the manoeuvres to use when passing a cyclist.

The videos and radio ads on this page are provided for consultation purposes only.