Awareness Campaigns

2018 Cell Phone and Texting Campaign

2018 cellphones and texting campaign banner

“Everyone knows it’s stupid to text and drive”

The awareness campaign, entitled “Everyone knows it’s stupid to text and drive”, aims to show that texting while driving is as dangerous as it is irresponsible.

TV Commercial

Commercial broadcast on French-language television from September 3 to 30, 2018.

Radio Ads

Broadcast on French- and English-language radio stations from September 3  to 30, 2018.

Video Clip

French-language clip posted online and on social media.

The videos and radio ads on this page are provided for consultation purposes only.

Last update: October  4, 2018