In winter, drivers must adapt their driving to weather and road conditions.
The 2018-2019 campaign—whose theme is “In winter, adapt your driving.”—encourages drivers to slow down, keep safe distances and, especially, adapt their driving at all times, because weather and road conditions can change quickly.
In winter, weather and road conditions can change quickly, be difficult and catch you off guard—for example, black ice on the roadway. When it is nice out, drivers sometimes tend to drive faster, thereby increasing the risk of being involved in an accident. It’s therefore important to drive carefully at all times.
French-language poster displayed in men’s public washrooms (arenas, bars, sliding centres, restaurants, ski resorts) from January 21 to March 17, 2019
Banner posted online, in French only, from January 21 to March 3, 2019
French-language billboard placed along Québec roads and highways during winter of 2019
French-language clip posted on Facebook and YouTube on January 27, 2019
Transcript : On déneige avant de partir! (Clear off the snow before you leave!)
French-language clip posted on Facebook on February 5, 2019
Transcript : Chaussée glacée, ralentissez! (Icy roads? Slow down!)
French-language clip posted on Facebook on February 13, 2019
Transcript : Quand tu suis une gratte, calme-toi le pompon! (Around snow plows, slow the heck down!)
French-language clip posted on Facebook on February 21, 2019
Transcript : Conduire l’hiver n’est pas un jeu! (Driving in winter is no game!)
Illustrations posted on Facebook between February 22 and March 11, 2019
