Awareness Campaigns

2018-2019 Winter Driving Campaign

"In winter, adapt your driving."

In winter, drivers must adapt their driving to weather and road conditions.

The 2018-2019 campaign—whose theme is “In winter, adapt your driving.”—encourages drivers to slow down, keep safe distances and, especially, adapt their driving at all times, because weather and road conditions can change quickly.

Useful information

Careful, winter can catch you by surprise!

In winter, weather and road conditions can change quickly, be difficult and catch you off guard—for example, black ice on the roadway. When it is nice out, drivers sometimes tend to drive faster, thereby increasing their risk of being involved in an accident. It’s therefore important to drive carefully at all times.


French-language poster displayed in men’s public washrooms (arenas, bars, sliding centres, restaurants, ski resorts) from January 21 to March 17, 2019

Poster L’hiver, adaptez votre conduite

Web Banner

Banner posted online, in French only, from January 21 to March 3, 2019

Banner L’hiver adaptez votre conduite


French-language billboard placed along Québec roads and highways during winter

Adaptez votre conduite billboard

Video Clips