Awareness Campaigns

2017 Seat Belt Campaign

“ALWAYS BUCKLE UP”

Each year, approximately 30% of passenger vehicle occupants killed in traffic accidents were not wearing their seat belts. This figure is even higher—41%—for backseat passengers.

The 2017 campaign —“Always buckle up.”—aims to remind people how important it is to always wear a seat belt. It is a simple step that can save lives in case of an accident.

Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident. If all Quebecers buckled up, 35 deaths could be avoided and 85 fewer people would be seriously injured every year.

Useful information

Every year, on average: 

  • 70 people killed in a traffic accident were not wearing their seat belt
  • 170 people sustain serious injuries under the same conditions

These accidents occur in greater proportion on weekends, between 8:00 p.m. and 4:00 a.m.

NewAd Poster

A poster will be displayed in hundreds of bars and restaurants throughout Québec from March 27 to May 7, 2017.“Attachez-vous, tout le temps” (always buckle up) 

Poster with the slogan “Attachez-vous, tout le temps” (always buckle up)

Web Banners

The web banners will be displayed on digital media networks and millennial-targeted websites from March 27 to April 23, 2017.

Web banner with the slogan “Attachez-vous, tout le temps” (always buckle up)

Web banner with the slogan “Attachez-vous, tout le temps” (always buckle up)

Facebook Post

A French-language post will be published on Facebook and run as an ad from March 27 to April 23, 2017.

Image of the Facebook post with the slogan “Attachez-vous, tout le temps” (always buckle up)

Static Window Cling

Image of the static window cling with the slogan “Attachez-vous, tout le temps” (always buckle up)

Drivers are invited to apply “Attachez-vous, tout le temps” (always buckle up) static window clings on the rear windows of their vehicles in order to reinforce social consensus on the importance of always buckling up.

The window clings will be distributed during the joint police and Contrôle routier Québec operation taking place everywhere in Québec from Friday, March 31 to Thursday, April 6, 2017.

Video

By clicking on the video, you will change the context of this page.

This video featuring the « Bouclez-la » rollover simulator will have viewers jumping out of their seats. The video shows the undeniable importance of always buckling up.