In 2017, the SAAQ has undertaken to coordinate several awareness-raising efforts aimed at motorcyclists, both through public activities and in specialized media.
The efforts put forth during the 2017 motorcycle season aim to make motorcyclists think about how vulnerable they are and encourage them to be careful and to adopt safe, predictable and respectful behaviours on the road. The general theme is “Ride Safely.”
Riding a motorcycle is not without risk: motorcyclists have little protection and are sometimes hard to see. Riders’ knowledge, skill and behaviour all play an important part in ensuring their safety. In addition, weather and road conditions are elements that cautious motorcyclists should take into consideration. Ensuring safety can be a challenge when sharing the road with other users, especially motorists.
French ad published in specialized magazines, including Moto Journal, Custom Tour, Guide de la moto, Magazine Sports Motorisés, Carnet moto 2017-2018 and MagazineMoto.com.
French-language banners displayed on Météomedia’s TV, Internet and mobile platforms from June 5 to September 3, 2017.
From April to June 2017, as part of the AMS Moto television show, Télé-Mag rebroadcast a series of 8 informational video clips produced in 2016 on the topic of motorcycle safety.
Billboard installed during motorcycle season on the side of road sections that are particularly risky for motorcyclists in the Laurentides, Lanaudière, Capitale-Nationale and Estrie regions.
Two Motorcycle Safety Days were held on May 6 and 13, 2017 to encourage motorcyclists to begin the season safely. During these events, which were held in Mirabel and Québec, motorcyclists could talk to experts and attend talks, demonstrations on motorcycle handling, and presentations on safety equipment. Practical skills workshops were also offered.
A print ad displayed in restrooms at the Expocité Centre de foires by the Newad network during the Salon de la moto et du VTT event in Québec City to promote the Motorcycle Safety Days.