The goal of the 2017 campaign is to remind drivers that the only effective way to avoid falling asleep at the wheel is to pull over before nodding off in order to rest and have a nap.
Ads aired on French-language radio from June 12 to August 26, 2017.
French-language video clip posted on social media and on YouTube from July 3 to 29, 2017.
Print ads placed in the Guide des vacances au Québec.
Print ads placed in restaurants located near certain highway exits.
French-language billboard placed along Québec roads and highways all year round.
Short animated clips posted on social media from July 3 to 29, 2017.
The videos and radio ads on this page are provided for consultation purposes only.
Last update: July 6, 2017