Awareness Campaigns

2017 Drugs and Driving Campaign

“Cannabis slows down reaction times”

The SAAQ’s 2017 campaign – “Cannabis slows down reaction times” – aims to make drivers aware of the harmful effects that cannabis has on driving, especially when it comes to reaction times, which become longer.

Useful information

32% of drivers who died had drugs in their bloodstream

Drugs were detected in the bloodstream of approximately 32% of drivers killed in a traffic accident between 2011 and 2015. Cannabis was the most frequently detected drug.

TV Commercial

A commercial will be broadcast on French-language specialty channels, online and on social media from April 17 to May 14, 2017 and from October 23 to November 13, 2017.


Online clips

Clips posted online from April 17 to May 14, 2017 and from October 23 to November 13, 2017.

Radio Ad

An ad will be aired on Spotify (in English and in French) from April 17 to May 14, 2017 and from October 23 to November 13, 2017.


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Web Banners

French-language banners posted online from April 17 to May 14, 2017.

Le cannabis allonge le temps de réaction (cannabis slows down reaction times)

Animated GIFs

Short animated clips posted on social media from April 17 to May 14, 2017.


Arrêt (stop sign)

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Chargement (loading)

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Écureuil (squirrel)

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Maximum 30 (30 km/h speed limit)

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Posters

Posters will be displayed in bars and restaurants from October 23 to November 13, 2017.

The videos and radio ads on this page are provided for consultation purposes only.